Our Head Coach

I will help you to find the best colleges for you, and get results.

I live in North Carolina but I look through a global lens. I am a Canadian woman of Indian descent. I lived & worked in Japan for almost 4 years. I have traveled to more than 30 countries. My passion is listening to people from a myriad of backgrounds – cultural geographical, gender, race, socio-economic — and help them to craft their unique and authentic stories. I have worked with high school students in Istanbul, Turkey, São Paulo, Brazil and all over the US. As a former marketing professional (Ogilvy & Mather, Unilever), I know brands. I understand what it takes for students to create a differentiated unique personal brand and how to tell their story through essays that resonate and align with college admissions. I care deeply about my advisees. My ultimate goal is to push you in a firm, but caring way – to be your very best in everything you do through the college admissions process. Whether it be developing your strategy, essay writing, creating your narrative, interviewing or time management. I want you to SHINE your brightest. I will do my very best work with you. In return, I will NOT let you settle for anything less than your personal best. You are the star.

Anita's Background

Anita Stockmans is currently the Director of Business Development, Executive Education at Duke University, Fuqua School of Business.

Prior to this role, from 2012-2016, she worked with 4000-+ undergraduate Duke University (Trinity and Pratt School of Engineering) students (Duke Career Center), helping them to craft their narratives (as the undergraduate business counselor), engage in job searches and supported them with all aspects needed in the job search toolkit. She also acted as academic advisor to students (12/year), helping them with their academic decisions and strategies to manage coursework and extracurricular activities.

Anita is a Toronto, Canada native. In 1991, she joined the JET (Japan Exchange Teaching) program, and moved to Kagawa, Japan where she taught English in the public school system and learned to speak intermediate level Japanese. She then returned home to Toronto, to complete her International M.B.A at the Schulich School of Business, with a focus on Asia-Pacific marketing. As part of the M.B.A program, Anita completed an internship in Osaka, Japan with Duskin International. Upon completion of her MBA, she joined Ogilvy & Mather Advertising in Account Planning, followed by a position in Brand Management at Unilever.

In 1998, Anita moved to San Francisco at the height of the “dot com” era where she worked as Marketing Director for a start-up company that was developing an online survey tool. She then entered the world of Executive Education at the Rotman School of Management, University of Toronto.

Anita is the mother of three daughters. She is a Baptiste vinyasa yoga instructor, loves to read (well-written) fiction, and is working on a children’s book series.

"I know brands. I know how to help you create your unique brand. What college admissions officers are looking for is to see the WHOLE student in addition to academic achievement: to hear students authentic voices and to understand their strengths and talents. I teach students how to tell their stories and to develop a differentiated personal narrative – which leads to strong, stand-out, winning essays.”

Education & Certifications

International Master of Business Administration (MBA) | Toronto, Canada (1996)Schulich School of Business, York University – Focus: International Marketing, with specialization in Asia-Pacific region. Graduated with Japanese language proficiency

Bachelor of Arts, Honors (B.A),– Major: English Language & Literature, Minor: Film Studies (1991)