Align. Apply. Succeed.

Our mission is to create a balanced, supportive approach to the college admissions process. To meet students where they are, with who they are. Create dialogue and processes, enabling them to identify their talents and skills. Give them tools to develop and tell their unique story. Help them to feel confident and drive the process.

The Process

Prepare

* Assessment with students
* Plan
* Timeline
* Checklist

ALIGN

* College Selection
* Differentiate- Create Narrative / Essay Idea Generation
* Student Writes Common App/ Coalition Statement and Supplementals

Get Results

* Stay On Track With Timeline
* Work Through Mechanics
* Apply Through Common/Coalition/Portals

"I know brands. I know how to help you create your unique brand. What college admissions officers are looking for is to see the WHOLE student in addition to academic achievement: to hear students authentic voices and to understand their strengths and talents. I teach students how to tell their stories and to develop a differentiated personal narrative – which leads to strong, stand-out, winning essays.”

Who is Our Head Coach?

I know students & I know brands. I understand what it takes for students to create a differentiated unique personal brand and how to tell their story through essays that resonate and align with college admissions. As a former marketing professional (Ogilvy & Mather, Unilever), I know brands.

I live in North Carolina but I look through a global lens. I am a Canadian woman of Indian descent. I lived & worked in Japan for almost 4 years. I have traveled to more than 30 countries. My passion is listening to people from a myriad of backgrounds – cultural geographical, gender, race, socio-economic — and help them to craft their unique and authentic stories. 

I am currently working with students all across the world. I work virtually with students applying to U.S. schools from Brazil, Turkey, China, and Spain. I also work in person & virtually with students all across the U.S.

Anita Stockmans has been a valued Colleague at Duke University for more than 8 years. She has become a trusted advisor to me and a go to referral for students and families in need of a career and educational guidance. In my experience, she is one of the best career advisors & coaches with whom I have worked, across seven academic institutions including Duke, Harvard & Dartmouth. In her work, Anita combines knowledge, insight, empathetic and direct advising with a commitment to exceptional service.
William Wright-Swadel, Assistant Vice President Student Affairs & Executive Director
Duke University Career Center, Durham, NC
Anita Stockmans has been a valued Colleague at Duke University for more than 8 years. She has become a trusted advisor to me and a go to referral for students and families in need of a career and educational guidance. In my experience, she is one of the best career advisors & coaches with whom I have worked, across seven academic institutions including Duke, Harvard & Dartmouth. In her work, Anita combines knowledge, insight, empathetic and direct advising with a commitment to exceptional service.
William Wright-Swadel, Assistant Vice President Student Affairs & Executive Director
Duke University Career Center, Durham, NC

What Students & Parents Are Saying

Our School Successes